Holy cow! I can't believe it I just wrote a few suggestions for PR stuff for my friends' company. First time I've ever done anything like that.
Scott Hirsch and a several amazing Silicon Valley braniacs founded mig5.com, Management Innovation Group. Without going into it too much here, the brains behind this company are amazing and I'm thoroughly impressed by their track record so far.
I'm not sure if this is the kind of stuff I want to do, but since I've been on the other side of the press thing for five years, I can surely make some good points in terms of how to act around reporters and editors. The worst thing a company can be is annoying.