by way of two friends/colleagues-- thanks jackson @ sfist.com -- i'm getting to blog the anger management 3 tour concert tuesday night in san jose. big concerts are a pain, but this kind of assignment is usually a mix of hilarity and ridiculousness that i throroughly enjoy. pop culture's entertainment for the masses and self-conscious pseudo-intellectuals like me is a joy to behold.
so usaToday wants me to blog it on a blackberry, which they are fedexing to me as we speak. i've never used one but i'm sure i can figure it out.
they are going to run a newspaper article in the paper (the physical paper and the online paper, lol) for the thursday edition as well.
i had lunch today with Adam Rifkin and we ended up having a
very interesting conversation that led me to make these statements outloud.
if i don’t post a pic of myself on Flickr for a few days, my view numbers go down
drastically. it’s all about VALUE. to be viewed, i need to offer something of
value to those viewing my pictures.
during times when i am not in a position of power or
interest in terms of what i do, say or create (for example, stories from SXSW,
iLaw, etc.) the only power i have (in a certain sense) is that i'm a woman and
bad or good, at this moment and time, BLOND has value on
we have been trained to pay attention to blond women. most
ms. americas (and every variation thereof, whether ms. usa or actress or super model) have been blond. so when the thumbnail shows a BLOND, my Flickr
contacts click on it without thinking.
for example, only three people thought it was interesting
that there is a Fox Channel News store in the minneapolis airport. but more than 50 people
found it interesting that i ironed a shirt in a hotel room.
inadvertantly, it’s guaranteed that after i post a most
fascinating picture of myself driving, more people will have found the presense
of Fox News at the airport interesting as well. leftover attention initially
intended for BLOND spills over to BIASED JOURNALISM.
this kind of stuff is surely marketing zero (that’s the
class before marketing 101) but it works, so why mess with it.
Unraveling the trademark mystery
By Bernice Yeung. Freelance writer Irina Slutsky assisted in reporting and translating. California Lawyer Magazine Russians love vodka.
A lot. In fact, it's so beloved that there's a word, zapoi, devoted to
its overuse. it means "binge" or "hard-drinking," a useful word in a
country that annually consumes an estimated 4 billion liters of
vodka-or about 35 bottles a year for every person in the country. A
little more than a decade ago the Russian government enjoyed a monopoly
on the product. That ended with the privatization reforms of President
Boris Yeltsin, a vodka lover himself. Since the reforms, the country's
most popular brands, including
Stolichnaya, known as Stoli, have ended up in the hands of an elusive
Russian entrepreneur, Yuri Shefler. Shefler controls the global
trademark rights to Stoli and other leading varieties. He also happens
to be wanted by the Russian government for allegedly threatening to
dismember a government official.
i'm excited to get cracking on a story for california lawyer about blogging and labor law (excited if only to be able to explain to a whole new audience the concepts behind blogging, since i don't recall any labor laws applying specifically to blogging from previous stories i've written)
also, i've never worked with mary hodder and she and i are planning to meet for the story above as well as several possible other stories i'm considering.
after having seen donut vapors of movies like "fantastic 4" and "mr and mrs smith," etc., it was SO nice to see a movie with real ppl and real problems and even tho surely the Bulldog of New Jersey (go Jersey!) ended up portrayed as a larger-than-life hero, who cares?
at least he wasn't throwing a fireball with his bare hands. i was getting tired of those explosion movies. a good ol' pugilistic battle was perfect. (i looked up that word on four different sites, including the latin dictionary).