i had lunch today with Adam Rifkin and we ended up having a
very interesting conversation that led me to make these statements outloud.
if i don’t post a pic of myself on Flickr for a few days, my view numbers go down
drastically. it’s all about VALUE. to be viewed, i need to offer something of
value to those viewing my pictures.
during times when i am not in a position of power or
interest in terms of what i do, say or create (for example, stories from SXSW,
iLaw, etc.) the only power i have (in a certain sense) is that i'm a woman and
i'm BLOND.
bad or good, at this moment and time, BLOND has value on
Flickr.
we have been trained to pay attention to blond women. most
ms. americas (and every variation thereof, whether ms. usa or actress or super model) have been blond. so when the thumbnail shows a BLOND, my Flickr
contacts click on it without thinking.
for example, only three people thought it was interesting
that there is a Fox Channel News store in the minneapolis airport. but more than 50 people
found it interesting that i ironed a shirt in a hotel room.
inadvertantly, it’s guaranteed that after i post a most
fascinating picture of myself driving, more people will have found the presense
of Fox News at the airport interesting as well. leftover attention initially
intended for BLOND spills over to BIASED JOURNALISM.
this kind of stuff is surely marketing zero (that’s the
class before marketing 101) but it works, so why mess with it.